The Age of the Creator:

A Discussion with TikTok on the Evolution of Influencer Marketing


Recorded: Wednesday, February 1, 2023| 3:00p.m ET

The top question buzzing around influencer marketing is how to drive engagement. Mavrck has teamed up with notable partner TikTok to discuss how brands can partner with creators to create compelling content that drives action and measure the results. 

Mavrck will welcome Sam Kimmel, from TikTok’s Creator Partnerships team, to discuss the latest ways brands are partnering with creators to push the engagement needle in a positive direction.

In this session we’ll discuss:

  • What makes today’s creator different from traditional influencers
  • Why TikTok is the platform for effective creator campaigns
  • How consumer brands can build better, more authentic content by partnering with creators
  • How marketers can strategize more effective and authentic creator campaigns from launch through reporting and measuring ROI

Watch the recording now!

Watch The Recording

presented by tiktok and mavrck


Rachael Cihlar

Rachael Cihlar

VP of Influencer Marketing Center of Excellence, Mavrck

Rachael Cihlar is the VP of Mavrck’s Influencer Marketing Center of Excellence with over 10 years of experience in the influencer and social media industry. She leads content marketing and thought leadership at Mavrck - creating resources, best practices, and custom strategies for customers growing their influencer marketing practice. Prior to Mavrck, Rachael led social strategy at agencies and other adtech and influencer marketing software companies in Colorado.

Sam Kimmel

Sam Kimmel

Creator Partnerships, TikTok

Sam leads Strategic Creator Partnerships at TikTok, building programs with best in class partners to ensure that all brands on TikTok are tapping into the creator economy. Sam is deeply passionate about creative and storytelling: she spent 7 years at creative advertising agencies and four years at Pinterest in Entertainment Partnerships before joining the TikTok team. She's worked with brands like HBO, Discovery, National Geographic, Comcast, Estee Lauder and P&G on award winning campaigns spanning Super Bowl commercials, global social media toolkits and everything in between. Sam lives in NYC.


Mavrck is the all-in-one, advanced influencer marketing platform enabling enterprise consumer brands to harness the power of social proof that consumers trust today. Marketers use Mavrck to discover and collaborate with influencers to create trusted content at scale. Mavrck is the #1 influencer marketing platform for the Enterprise on software review site G2, and was also named a “Leader” in Forrester’s evaluation, The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020.