The Creator’s Perspective:
Inclusive Influencer Marketing Panel
Wednesday, February 16, 2022 | 3:00p.m. EST
About this Webinar:
Creators of color, people with disabilities, LGBTQPIA+ individuals, and those who identify with other underrepresented groups have long been overlooked in advertising. Consumer brands are recognizing the responsibility they have to represent the full spectrum of experiences and identities through their advertising platforms. It’s important not only to increase diversity within influencer marketing campaigns, but to also create inclusive and equitable experiences for underrepresented creators within a brand partnership.
Join us for an exclusive webinar panel discussion on February 16th to hear Karneshia Patton, Paula Carozzo, and Lindsey Gamble share their perspectives on representation in influencer marketing and how brands can be more inclusive in their campaigns.
Hear from this panel to understand:• Why representation in influencer marketing matters
• What brand marketers need to know to improve authentic representation in their influencer marketing campaigns
• 5 steps to make your influencer marketing programs more diverse, inclusive, and equitable
• Our philosophy on influencer compensation and our perspective on the influencer pay gap
Download the recording!
K.Shantel is a Mississippi native and a University of Mississippi graduate who currently resides in Birmingham, AL. Entrepreneurship, modeling, advocacy, writing, and nail artistry only scratches the surface of the crowns she wears. She works to promote inclusivity in the media through fashion and entertainment. She has been featured in publications such as The DailyMail, Right This Minute, Sheen Magazine, Ipush Magazine, B-Metro Magazine, Voyage ATL, and much more. Her main passion is showing just how much representation matters by being that representation for and with people with disabilities. She not only hopes to inspire but influence others to live their most authentic life.
Inclusive activist, disabled content creator, model and speaker, Paula Carozzo has cultivated and created a space to redefine disability. At the age of five, Paula was diagnosed with cerebral palsy after an anoxic episode from a surgery. On her journey with a cane, Paula shares her story on what it's like to live with a disability by amplifying the voices of her community to share their laughs, struggles, and adventures from living with a disability. Paula is recognized as a spokeswoman for adaptive fashion, lifestyle with a disability, wellness, accessibility, and inclusive rights.
Natasha Mooney Walton, VP of Product at Mavrck and a former product leader at Adobe, is leading the charter to design an industry-leading product strategy for the enterprise customer and a roadmap for Mavrck to continue to deliver innovative products and solutions to its customers that have activated more than three million creators worldwide to generate sponsored content. Mooney Walton has nearly 15 years of experience delivering product management excellence. At content curation and audience engagement company Livefyre, Mooney Walton was the first head of product and design, growing the product team from the ground up leading to a successful acquisition by Adobe. As a product leader at Adobe, she led a team that drove the post-acquisition strategy for Livefyre's position in the Adobe Experience Cloud. She is a frequent speaker on disability inclusion and is the founder of Tech Disability Project, a nonprofit community of tech professionals with disabilities.
Lindsey Gamble is an Associate Director of Influencer Innovation at Mavrck, where he keeps the company and its customers at the forefront of influencer marketing and the creator economy through exploring trends, research, and experimentation. He writes a weekly newsletter that covers key social media, influencer marketing, and creator economy news, trends, and insights. He has been featured in publications such as Business Insider, Vogue Business, Social Media Today, and Marketing Brew. He also works with brands in the outdoor and lifestyle space as a creator. Lindsey is a graduate of Bryant University and currently lives in Boston, MA.
Mavrck is the all-in-one, advanced influencer marketing platform enabling enterprise consumer brands to harness the power of social proof that consumers trust today. Marketers use Mavrck to discover and collaborate with influencers to create trusted content at scale. Mavrck is the #1 influencer marketing platform for the Enterprise on software review site G2, and was also named a “Leader” in Forrester’s evaluation, The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020.