The State of Creator Pay:
A Discussion with Marketers and Creators
Previously Recorded on: Wednesday, August 23, 2023 | 3 pm ET / 12 pm PT
The creator economy's growth has created endless opportunities for brands and creators alike to partner and build deeper relationships. But, of course, these relationships are built with a financial transaction in mind - leveraging marketing budgets to pay creators for their work. The topic of creator compensation is not new but continues to be important for brands looking to standardize the way they pay creators and for creators to be paid fairly for their work, performance, and access to their following.
Watch this recording to dive into the creator compensation discussion with marketers and creators alike. We’ll cover:
- The latest research from our new Creator Compensation Report
- How creators should be thinking about compensation for content creation, repurposing content, and more
- The pros and cons of flat fees versus pay-for-performance models
Watch the Recording
Lindsey Gamble is an Associate Director of Influencer Innovation at Mavrck, where he keeps the company and its customers at the forefront of influencer marketing and the creator economy through exploring trends, research, and experimentation. He writes a weekly newsletter that covers key social media, influencer marketing, and creator economy news, trends, and insights. He has been featured in Business Insider, Vogue Business, AdWeek, and Marketing Brew and was named one of the Top Voices In the Creator Economy by LinkedIn. He also works as a creator with brands in the outdoor and lifestyle space. Lindsey is a Bryant University graduate and lives in Boston, MA.
Kurtis Smeaton is the Influencer and Partner Marketing Manager at Later, with extensive experience in brand marketing, influencer, and social media. He has worked across industries, from tech and fashion to finance, and he takes a creative approach to strategy. Based in Vancouver, Kurtis also produces creative content for several global fashion and design brands. Outside of work, Kurtis is passionate about travel, food (and coffee), and the outdoors.
Rachael Cihlar is the VP of Mavrck’s Influencer Marketing Center of Excellence with over 10 years of experience in the influencer and social media industry. She leads content marketing and thought leadership at Mavrck - creating resources, best practices, and custom strategies for customers growing their influencer marketing practice. Prior to Mavrck, Rachael led social strategy at agencies and other adtech and influencer marketing software companies in Colorado.
Mavrck is the all-in-one, advanced influencer marketing platform enabling enterprise consumer brands to harness the power of social proof that consumers trust today. Marketers use Mavrck to discover and collaborate with influencers to create trusted content at scale. Mavrck is the #1 influencer marketing platform for the Enterprise on software review site G2, and was also named a “Leader” in Forrester’s evaluation, The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020.