Tis the Season: Live Shopping Strategies for the Holidays

Recorded: Wednesday, July 13, 2022 | 3:00p.m. EST

Creators are hungry to partner with brands on the hottest social commerce trend — shoppable live streams.

As we look ahead to the holidays, marketers and creators are crafting strategies to engage consumers and influence their purchase decisions during the most important shopping season for retailers.

Join MRM Commerce and Mavrck as we discuss original research findings from creators about their perspectives on branded shoppable live streams along with:

• Why you should be using shoppable live streams with creators
• How to create a successful live shopping strategy for your brand
• Your timeline and toolkit, just in time for the 2022 holiday season

Who should attend this event?

Enterprise brand marketers interested in exploring opportunities to partner with creators on social commerce strategies to boost sales.


Download The Recording!

Meet our Presenters

Anton Lombardi

Anton Lombardi

Creative Director

Anton Lombardi is an award-winning Creative Director and Photographer based in New York City. He's led creative for luxury, editorial, and beauty brands for over 15 years including Bloomingdale’s and Michael Kors, while having his most recent work featured on nowness. 

Taylor Siegel

Taylor Siegel

Head of Social Commerce & Partnerships, MRM Commerce

Taylor is a social commerce expert, with knowledge in paid & organic social strategy, influencer marketing, strategic partnerships, and data & analytics. She has experience working across all markets and industries from healthcare to consumer-packaged goods and retail. Before joining MRM Commerce, Taylor lead the social media team at Bloomingdale’s. Currently Taylor leads social commerce and partnerships at MRM Commerce globally.

Rachael Cihlar

Rachael Cihlar

VP of Influencer Marketing Center of Excellence, Mavrck

Rachael Cihlar is the VP of Mavrck’s Influencer Marketing Center of Excellence with over 10 years of experience in the influencer and social media industry. She leads content marketing and thought leadership at Mavrck - creating resources, best practices, and custom strategies for customers growing their influencer marketing practice. Prior to Mavrck, Rachael led social strategy at agencies and other adtech and influencer marketing software companies in Colorado.

MRM Commerce

About MRM Commerce

MRM Commerce, part of McCann Worldgroup, is an award-winning global commerce consulting practice reaching across all markets and industries to offer innovative products and services. With 15+ years in commerce and a dedicated team of “T-shaped” experts, MRM Commerce provides a full suite of strategy, technology, design, media, and content capabilities.

About Mavrck

Mavrck is the all-in-one, advanced influencer marketing platform enabling enterprise consumer brands to harness the power of social proof that consumers trust today. Marketers use Mavrck to discover and collaborate with influencers to create trusted content at scale. Mavrck is the #1 influencer marketing platform for the Enterprise on software review site G2, and was also named a “Leader” in Forrester’s evaluation, The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020.