Social Influencing in a Time of Social Distancing:

The Impact of COVID-19 on the Influencer Marketing Industry

Recorded: March 17, 2020

About this Webinar:

This is a new frontier for all of us. With increasing cancellations, closures and restrictions being implemented due to the COVID-19 global pandemic, every aspect of the way we have led our lives and conducted business has been disrupted entirely. 

This is a period of unprecedented circumstances, but not one we’re entirely unprepared to manage. We know consumer, marketer and influencer behavior is shifting as a result of COVID-19. Some of those shifts are likely in our industry's favor (e.g. more social media consumption and online shopping), while others will not be (e.g. less offline spending, influencers not wanting to leave their homes, marketers pausing commercial shoots). With these challenges come new opportunities for brands to engage creators and consumers thoughtfully during this time of evolving change and uncertainty. 

We recently conducted a survey of 200+ creators to understand the impacts of the COVID-19 pandemic on the creator economy and influencer marketing industry. Join Mavrck cofounder and CEO Lyle Stevens to discuss the results of the survey and recommendations for practicing influencer marketing during this period of social distancing, including:

• How the COVID-19 pandemic is impacting Creators’ and consumers’ shopping habits and behaviors.
• The ways Creators and Brands are adapting their social media and influencer marketing strategies while practicing social distancing.
• Ideas and recommendations for how brands can best align with Creators to #CreateForGood and make content to benefit all.
• Address any questions you have about the impact of COVID-19. Please submit questions here.