The early days of influencer marketing posed many questions for marketers, but especially — how do I find the budget to work with influencers? Over the years, influencer budgets have become more solidified with dedicated teams and resources increasing year over year. In fact, brands are expected to spend up to $15 billion on influencer marketing by 2022.
Despite the continued growth of the industry, marketers still grapple with determining budgets and spending them appropriately.
Join us on Thursday, January 21 as we cover the following:
- Securing funds for your influencer marketing practice
- Determining small, medium, and large budgets for brands of all sizes
- Allocating marketing dollars wisely with influencers
- Selecting different types of influencers, and how to pay & incentivize them
- Measuring ROI and ROAS
