Affiliate and Influencer Marketing:

Strategies for a Changing Economy


Recorded: Wednesday, March 15, 2023

Influencer and affiliate marketing are well-known tactics that can both provide excellent results, but when combined they can unlock new opportunities for marketers to be more strategic and efficient with their budgets. As we face increasing macroeconomic challenges, it’s more important than ever to understand which strategies will help marketers prove ROI. 

Rakuten Advertising and Mavrck will team up to discuss the best ways to align your influencer and affiliate strategies to get the most out of your campaigns and accelerate the consumer journey. 

In this session we’ll discuss the following:

  • How influencer and affiliate marketing support full-funnel marketing strategy
  • How to align your performance and brand teams to create cohesive strategies across affiliate and influencer marketing
  • How to leverage performance data from affiliate programs to inform influencer strategies
  • Which brands and verticals can benefit from connecting social media to social commerce

Watch the recording now!

Presented by Mavrck and Rakuten Advertising

Watch The Recording


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Mavrck is the all-in-one, advanced influencer marketing platform enabling enterprise consumer brands to harness the power of social proof that consumers trust today. Marketers use Mavrck to discover and collaborate with influencers to create trusted content at scale. Mavrck is the #1 influencer marketing platform for the Enterprise on software review site G2, and was also named a “Leader” in Forrester’s evaluation, The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020.