2023 Predictions: Influencer Marketing & The Creator Economy

A webcast presented by Mavrck and Later

It’s that time of year again – when we look back at the changes to the influencer marketing industry and predict what will be in store for creators, brands, and social media in 2023. 

Brands and creators alike are looking to the new year and wondering what’s in store in terms of culture and trends, budgets and payments, and uncertainty and opportunity. We’re excited to dive into what we believe is coming based on our research over the last year and what creators and marketers have to say. 

Watch this on-demand webinar with our panel of industry experts and creators as we discuss our predictions for 2023, including: 

• The top channels that will win creators over

• The resurgence of an existing but less-popular social media platform

• The future of creator pay and monetization

• The real battle in store for TikTok

Watch The Webcast


Kurtis Smeaton

Kurtis Smeaton

Influencer & Partner Marketing Manager, Later

Kurtis Smeaton is the Influencer & Partner Marketing Manager at Later, with extensive experience in brand marketing, influencer, and social media. He has worked across industries, from tech and fashion to finance, and he takes a creative approach to strategy. Based in Vancouver, Kurtis also produces creative content for several global fashion and design brands. Outside of work, Kurtis is passionate about travel, food (and coffee), and the outdoors.

Rebecca Schroth

Rebecca Schroth

Associate Director of Influencer Strategy, Mavrck

Rebecca Schroth is an Associate Director of Influencer Strategy at Mavrck, where she helps brands uncover opportunities for growth and expansion within their influencer marketing programs. In 2018, she was the recipient of the Golden Bulldog Award for Excellence in Creativity from Georgetown University where she received a Master’s in Integrated Marketing Communications.

Lindsey Gamble

Lindsey Gamble

Associate Director of Influencer Innovation, Mavrck

Lindsey Gamble is an Associate Director of Influencer Innovation at Mavrck, where he keeps the company and its customers at the forefront of influencer marketing and the creator economy through exploring trends, research, and experimentation. He writes a weekly newsletter that covers key social media, influencer marketing, and creator economy news, trends, and insights. He has been featured in Business Insider, Vogue Business, AdWeek, and Marketing Brew and was named one of the Top Voices In the Creator Economy by LinkedIn. He also works as a creator with brands in the outdoor and lifestyle space. Lindsey is a Bryant University graduate and lives in Boston, MA.

Rachael Cihlar

Rachael Cihlar

VP of Influencer Marketing Center of Excellence, Mavrck

Rachael Cihlar is the VP of Mavrck’s Influencer Marketing Center of Excellence with over 10 years of experience in the influencer and social media industry. She leads content marketing and thought leadership at Mavrck - creating resources, best practices, and custom strategies for customers growing their influencer marketing practice. Prior to Mavrck, Rachael led social strategy at agencies and other adtech and influencer marketing software companies in Colorado.


Mavrck is the all-in-one, advanced influencer marketing platform enabling enterprise consumer brands to harness the power of social proof that consumers trust today. Marketers use Mavrck to discover and collaborate with influencers to create trusted content at scale. Mavrck is the #1 influencer marketing platform for the Enterprise on software review site G2, and was also named a “Leader” in Forrester’s evaluation, The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020.


Later is the leading social media marketing and commerce platform that helps small business owners and creators grow their brands and businesses online. With a unique combination of tools, machine-learning-based recommendations, and education, Later makes it easy to visually plan & schedule social content, drive traffic, and increase sales – empowering customers to turn their passions into possibilities.