Influencer Marketing on Pinterest: How to Optimize Influencer-Generated Content for Pinterest

About This Webinar:

On Pinterest, Pins lie forever in a state of discoverability – unlike posts on other social networks live and die in followers’ social feeds. Exposure to a Creator’s Pin is not only driven by his or her follower reach, but also by engagement driven over time via search results, category feeds and external websites. Instead of prioritizing social sharing like Instagram, Facebook and Twitter, influencer marketing on Pinterest is all about content – and making sure that content is discoverable.

Although Pinners represent different stages of the buying journey, the majority (93%) have used Pinterest to plan for, research, or make purchases. Brands can reach users on Pinterest when they’re just starting to shop - before they’ve narrowed their brand or product choices. In fact, 97% of searches on Pinterest are unbranded, leaving ample opportunity for brands to win customers on Pinterest. So how can Marketers operationalize the types of content needed to reach Pinners?

In this webinar, join Abby Katz, Marketing Manager at Mavrck & Georgina Castellucci Sr. Influencer Marketing Operations Manager at Mavrck, share tips and best practices for how to:

  • Create your Pinterest profile
  • Perfect your Pin's anatomy
  • Write detailed descriptions of your Pins
  • Create & organize boards
  • Amplify top-performing content via Promoted Pins
  • Measure organic and paid influencer marketing efforts on Pinterest


Download webinar slides

Webinar Audio

About the Speakers:


Abby Katz, Marketing Manager, Mavrck

Abby Katz recently wrote a 25 page playbook on influencer marketing on Pinterest. In the playbook, she discussed why influencer marketers should be prioritizing Pinterest, how to optimize influencer-generated content on Pinterest, how to amplify top performing content, and how to measure and track success on Pinterest. 

Katz graduated from Union College with a Bachelor of Arts degree in Psychology. 



Georgina Castellucci, Sr. Influencer Marketing Operations Manager, Mavrck

Georgina has a 9+ year history within the influencer marketing industry. 

From launching a local lifestyle blog in 2009 that led her to work with Google, MasterCard, Hilton hotels, L'Oreal, and beyond, to directly helping brands like Verizon develop their localized influencer strategy, and working at a global level with a Boston based media & advertising agency.
She currently uses Pinterest to drive traffic to her blog, collaborate with brands and influencers, and assists her customers in implementing innovative strategies to generate high quality, engaging pins.