About This Webinar:
On Pinterest, Pins lie forever in a state of discoverability – unlike posts on other social networks live and die in followers’ social feeds. Exposure to a Creator’s Pin is not only driven by his or her follower reach, but also by engagement driven over time via search results, category feeds and external websites. Instead of prioritizing social sharing like Instagram, Facebook and Twitter, influencer marketing on Pinterest is all about content – and making sure that content is discoverable.
Although Pinners represent different stages of the buying journey, the majority (93%) have used Pinterest to plan for, research, or make purchases. Brands can reach users on Pinterest when they’re just starting to shop - before they’ve narrowed their brand or product choices. In fact, 97% of searches on Pinterest are unbranded, leaving ample opportunity for brands to win customers on Pinterest. So how can Marketers operationalize the types of content needed to reach Pinners?
In this webinar, join Abby Katz, Marketing Manager at Mavrck & Georgina Castellucci Sr. Influencer Marketing Operations Manager at Mavrck, share tips and best practices for how to:
Abby Katz recently wrote a 25 page playbook on influencer marketing on Pinterest. In the playbook, she discussed why influencer marketers should be prioritizing Pinterest, how to optimize influencer-generated content on Pinterest, how to amplify top performing content, and how to measure and track success on Pinterest.
Katz graduated from Union College with a Bachelor of Arts degree in Psychology.
Georgina has a 9+ year history within the influencer marketing industry.