How Sperry & PFLAG National's Pride Campaign Promoted Allyship & Inclusion
Learn how the Sperry & PFLAG team partnered with Mavrck to achieve their campaign goals—
working with the right influencers to produce TikTok & Instagram results.
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Better Together: How Sperry & PFLAG National’s Pride Campaign Promoted Allyship & InclusionWho?
- Sperry & PFLAG National (Parents, Families, and Friends of Lesbians and Gays)
- An inclusive “Make Waves” influencer program
- Instagram & TikTok
- Pride Month (June 2022)
- Support the LGBTQ+ community
- Highlight PFLAG National’s mission
- Feature underrepresented LGBTQ+ creators
- Promote the Pride footwear collection co-collab
- Source a diverse group of Gen Z & Millennial micro-influencers
- Set clear expectations while allowing for creative freedom
- Focus on bright, colorful, thoughtful imagery
- Incorporate a thorough co-review process
- 10 creator partners
- 44 unique pieces of content
- 391K total impressions
- 19.8K total engagements
- 5.1% average engagement rate
Closing frame: Ready for more? Learn more about how Mavrck can level up your influencer marketing strategy.
Link to CTA: https://info.mavrck.co/request-a-mavrck-demo
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