How Sperry & PFLAG National's Pride Campaign Promoted Allyship & Inclusion

Learn how the Sperry & PFLAG team partnered with Mavrck to achieve their campaign goals—
working with the right influencers to produce TikTok & Instagram results.

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Video Transcript:

Better Together: How Sperry & PFLAG National’s Pride Campaign Promoted Allyship & Inclusion

  • Sperry & PFLAG National (Parents, Families, and Friends of Lesbians and Gays)
  • An inclusive “Make Waves” influencer program
  • Instagram & TikTok
  • Pride Month (June 2022)
  • Support the LGBTQ+ community
  • Highlight PFLAG National’s mission
  • Feature underrepresented LGBTQ+ creators
  • Promote the Pride footwear collection co-collab
  • Source a diverse group of Gen Z & Millennial micro-influencers
  • Set clear expectations while allowing for creative freedom
  • Focus on bright, colorful, thoughtful imagery
  • Incorporate a thorough co-review process
How Did It Go?
  • 10 creator partners
  • 44 unique pieces of content
  • 391K total impressions
  • 19.8K total engagements
  • 5.1% average engagement rate

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