CASE STUDY: HOW SPECTRUM BRANDS AND MAVRCK ACTIVATED FOUR PET BRANDS FOR A HOLLY, JOLLY, HOLIDAY CAMPAIGN
Over the holidays, Spectrum Brands promoted four of its pet brands across different social channels by partnering with creators from various tiers of influence.
The brand worked with Mavrck to:
- Drive brand awareness
- Earn paid media impressions
- Increase engagement rates
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