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Leading Baked Goods & Coffee Chain Generates 435% ROI By Activating Influential Customers 

Use Case: Advocates to Amplify Content 

The world's leading baked goods & coffee chain used the Mavrck platform to identify existing loyalty program members with influence, and activate them for a single core use case:

favicon_mavrck Amplify branded content on Facebook and Twitter to get friends to join the loyalty program online and install the coffee chain's mobile app

The coffee chain sent an email to existing loyalty members to apply to a “VIP” program that was powered by Mavrck. Mavrck installed a conversion tag on the brand.com to track loyalty program sign-ups and used an integration with Kochava to measure mobile app installs.
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