Godiva’s Micro-Influencer Program Powers a Confection of Content, Conversation & Commerce  

Godiva used the Mavrck platform to identify relevant micro-influencers and activate them for a single core use case:

 Create branded content on Instagram that features Godiva products in the photo.

Godiva then whitelisted that content and re-posted select photos from their own Instagram account to drive further engagement with target consumers. High-performing influencer-generated content was also re-purposed on Godiva's e-commerce site to drive sales.