Use Case: All-in-One
American Eagle used the Mavrck platform to identify relevant micro-influencers, advocates, referrers and loyalists to activate them across three core use cases:
– Create branded content on Instagram that contains American Eagle products in the photo.
– Amplify branded content in the social feeds of Facebook, Instagram, Twitter and Pinterest.
– Submit product photos that get displayed on www.ae.com product pages via Olapic to increase purchase conversion and submit surveys to enhance market research and
The Mavrck platform was deployed as a standalone microsite, and existing American Eagle newsletter subscribers were invited via email to apply to the program.