How American Eagle Outfitters Increased E-Comm Conversion Rates 32%
Use Case: All-in-One
American Eagle used the Mavrck platform to identify relevant micro-influencers, advocates, referrers and loyalists to activate them across three core use cases:
– Create branded content on Instagram that contains American Eagle products in the photo. – Amplify branded content in the social feeds of Facebook, Instagram, Twitter and Pinterest. – Submit product photos that get displayed on www.ae.com product pages via Olapic to increase purchase conversion and submit surveys to enhance market research and customer segmentation.
The Mavrck platform was deployed as a standalone microsite, and existing American Eagle newsletter subscribers were invited via email to apply to the program.
