CASE STUDY: HOW AMERICAN GREETINGS & LINDT LEVERAGED INFLUENCERS TO DRIVE MOTHER'S DAY SALES, POWERED BY MAVRCK

While Lindt and American Greetings have been independently collaborating with influencers by leveraging Mavrck, Mother's Day has provided the ideal opportunity for them to partner together and encourage consumers to discover their complementary products.

Both brands worked together alongside Mavrck to run a co-branded collaboration, creating a unified message that resonated with their shared target audience

As a result, this unique partnership achieved and generated:

• 109 total pieces of content
• 107.7K total impressions
• 26.8% average engagement rate