W E B I N A R  

Ask the Experts:

TikTok vs. Instagram Reels

Ask the Experts: TikTok vs. Instagram Reels

Recorded: Tuesday, November 10


About this Webinar:

Over the last year, the social media and influencer marketing industries have seen the rise of short form video platforms and the battle for users. Short form videos allow consumers to spend a lot of time watching very little. And if you can’t convey your message in just a few seconds, your video will be skipped over! While TikTok has reigned for most of that time, uncertainty with the app has given way to competitors like the new Instagram Reels feature. 


The opportunity for influencers and brands to collaborate on both of these platforms are ripe, and marketers want to know which platform is best. Join us on November 10 as we speak with industry experts including marketers and influencers for their take on TikTok versus Reels and which platform will prevail. 


In this panel, we’ll cover:

  • Pros and cons of TikTok and Instagram Reels
  • How to work with influencers on each platform
  • Which platform you should use based on your audience and goals
  • Creative campaigns from top brands and influencers


Meet our panelists:

To Watch:

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Rachael Cihlar, VP Center of Excellence, Mavrck

Rachael Cihlar is the VP of Mavrck’s Influencer Marketing Center of Excellence with 10 years of experience in the influencer and social media industry. She leads content marketing and thought leadership at Mavrck - creating resources, best practices, and custom strategies for customers growing their influencer marketing practice. Prior to Mavrck, Rachael led social strategy at agencies and other adtech and influencer marketing software companies in Colorado. Rachael is a graduate of Clemson University and currently lives in Boulder, CO with her husband and their beloved dog, Watson.

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Toria Roth, Social Media Marketing Specialist, Crocs

Toria is a marketing professional who loves brand building and creating authentic partnerships with celebrities, influencers, and superfans . For the past 3 ½ years she has been harnessing the power of social media to activate Crocs loyalists and help attract a new, diverse audience to the brand. She’s helped spearhead the launch of emerging platforms for Crocs such as TikTok and Snapchat and has focused on growing their Instagram channel from 160k to almost 1M.   

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Josh Horton, Creator, @juglinjosh

Josh Horton is a 9-time gold medalist in the world championships of juggling and a 19-time Guinness World Record Holder. After college he worked at a social media agency for 4 years, while performing on the side. He quit that job to focus 100% on his juggling with the goal of being a performer. But he had learned so much about social media that he began to apply that knowledge to his own social accounts. Now Josh is a full-time content creator with a combined 3M+ fans across the internet! While juggling is still included from time-to-time, the focus on Josh's content these days is sports challenges and trick shots! These skills have led to appearances on Ellen DeGeneres, Steve Harvey, The Late Late Show with James Corden, and The Today Show!’

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Valentina Mussi, Creator, @SweetPortfolio

Valentina Mussi is an Italian-Colombian food and lifestyle content creator, based out of Miami, FL. Her diverse background and lifelong love for good food drove her to start @sweetportfolio back in 2017. In just three years, it has evolved into a social media brand with nearly 1.5 million followers across Instagram and TikTok. Undoubtedly known for her viral recipe videos and exciting food reviews, Valentina has been featured on several national media outlets including INSIDER, Time, People Magazine, Noticias Telemundo, and Buzzfeed.


Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.


  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.