What Brands Need to Know: Activating Influencers for the 2020 Holiday Season

Recorded: Wednesday, October 7

About this Webinar:

Time to sleigh your holiday campaigns with influencer marketing. Amidst COVID-19 impacts and restrictions on in-person shopping, consumer behavior around the holidays will change how marketers plan their holiday promotions. In fact, 62% of influencers think there will be more online shopping content during the holidays, according to the Mavrck Pulse survey. 

The holidays are already upon us, but it’s not too late to optimize your existing influencer campaigns for success. And if you’re late to plan, we’ll help you wrap up your ideas and put a bow on your strategies just in time for the holiday season. 

In this presentation, we’ll cover:

• Consumer shopping behavior changes due to the pandemic
• How marketers can adapt their holiday strategies in response to changing consumer behaviors
• Driving ROI and tracking sales with influencers for the holiday shopping season
• Winning strategies for Black Friday, Giving Tuesday, and more