How Kraft’s Influencer Marketing Program Drove a Double-Digit Lift in Favorability and Intent

The Kraft brand team wanted to leverage influencers’ authentic love, experiences, and passion for the brand through a #LoveForKraft campaign on Instagram — and to ultimately increase brand awareness, favorability and intent.

Download the case study to learn:

How Kraft executed a tiered influencer marketing strategy to identify top-performing influencers across all brands
How Kraft and Group RFZ executed a brand lift study to measure the impact of its #LoveforKraft influencer marketing campaign on brand awareness, favorability and intent
How exposure to Kraft’s #LoveForKraft influencer campaign had a positive impact on Kraft’s KPIs, specifically helping to drive a 40 point lift in favorability and a 15 point lift in purchase intent among non-Kraft users

The Kraft Heinz Company

The Kraft Heinz Company is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go.

Based in Chicago, the company houses more than 200 household brands and operates across 40 global markets.

How Kraft's Influencer Marketing Program Drove a Double-Digit Lift in Favorability and Intent

The Kraft Heinz Company