The struggle is real. It's hard to stay informed of the latest news and updates coming from the social media space, while also lacking the time and resources necessary for proper implementation into your Influencer Marketing & Relations strategies.
It's no longer enough rely on the same social media tools that have been around for years. Not only do the majority of social media platforms' algorithms prioritize content that is created through newly-released features, but the space is evolving so quickly that brands who aren't consistently pushing the envelope will be left behind. On contrary, first-movers will, undoubtedly, have an advantage.
Across the social landscape in Q3 2018, leading social media platforms have released features under three main trends: original video content, creator programs, platforms & partnerships, and interactive experiences with AR. In this report, we identify the platforms paving the way and how influencer marketers can capitalize. Specifically, we cover: