With the rise of visual search and influencer marketing & relations, Pinterest is at the intersection of two fast-emerging media trends.
Influencer marketing has gone mainstream on platforms like Instagram, but is a fast-growing whitespace opportunity on Pinterest. With more than 200 million monthly users discovering and trying new ideas, Pinterest is among the fastest growing social networks today. Its platform more closely resembles Google than it does a social feed, and it has completely changed how consumers shop online.
Unlike social platforms, Pinterest is already primarily used for commerce, with most Pins representing an idea, product or service that a consumer wants to try or buy. In fact, according to Nielsen, 98% of Pinners report trying new things they find on Pinterest, compared to an average of only 71% across social media platforms.
With the explosion of influencer marketing, as well as visual search, marketers that extend their influencer marketing and relations strategies to Pinterest will have an advantage for the foreseeable future.
In this playbook, we take a deep-dive into Pinterest's rise and provide actionable next steps with the platform, including: