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How TRIDENT Leveraged Micro- and Macro-Influencers Across TikTok and Instagram


TRIDENT gum, a division of Mondelēz International, was ready for a new influencer marketing campaign. It wanted to connect with influencers who would generate repurposable content promoting TRIDENT Pocket Packs at 7-Eleven stores. Their goals were to: 

  • Drive impressions
  • Generate clicks to the online 7-Eleven Store Locator
  • Drive TRIDENT Pocket Packs purchases

Learn more about how the Mavrck team, Mondelēz International, and their agency partner, Phoenix Creative, made it happen.