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How Totino's Activated TikTok Creators to Reach Gen Z Gamers


The Totino’s brand team had been experiencing challenges in finding a strong cohort of content creators to champion their Totino’s Pizza Rolls.

To aid their efforts and drive towards their goals, they partnered with the Mavrck team and utilized our platform to launch their campaign and measure:

  • The total number impressions and engagements generated by TikTok video content
  • The average engagement rate of this content
  • The average cost per thousand impressions (CPM)

Learn how the Totino's team successfully ran this campaign in partnership with Mavrck to achieve their goals and support their continued influencer strategy that will help to further accelerate their success on TikTok.