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How Ste Michelle Wine Estates Scaled Social Proof Creation & Drove Cost Savings


Ste Michelle Wine Estates was looking to creatively activate influencers so that it could stand out from its competition and build awareness for its portfolio of brands as well as their new subscription service. The company also wanted to scale its brands’ fragmented influencer marketing programs to create unified social proof programs.

Download the case study to learn:

  • How Ste Michelle Wine Estates activated numerous campaigns across 8 of their brands
  • How they gained time and budget efficiencies
  • How enough influencer content assets were created to amount to 12M impressions
  • How brand awareness was created among its target audience by influencing multiple consumer touchpoints