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How a Sleep Aid Brand Activated Micro-Influencers at Scale to Increase Product Awareness


With low household penetration, this sleep aid brand needed to find a way to increase organic engagement and leverage word-of-mouth to get consumers to try products.

The brand wanted to use Mavrck to grow product awareness through high-quality content by:

  • Supporting a variety of themes, product releases, seasonality
  • Increasing the total number of influencers activated
  • Reactivating top-performing influencers and consumers across the health & wellness vertical

Download the case study to learn how this sleep aid brand activated micro-influencers at scale to create in-feed posts and Stories on Instagram to drive awareness and increase purchase intent of the sleep aid products.