With low household penetration, this sleep aid brand needed to find a way to increase organic engagement and leverage word-of-mouth to get consumers to try products.
The brand wanted to use Mavrck to grow product awareness through high-quality content by:
- Supporting a variety of themes, product releases, seasonality
- Increasing the total number of influencers activated
- Reactivating top-performing influencers and consumers across the health & wellness vertical
