R I G H T P L A C E , R I G H T T I M E
While influencer marketing was born from the fashion and retail industries – few brands have influencer marketing in their DNA. Built on social media, Rosefield’s influencer marketing strategy has been essential to the brand from the start.
“Founded only three years ago, influencers have been part of our strategy from the beginning with our focus on macro-influencers, activating about 20 per month for every market,” said Victoria Barbet, Influencer Marketing and Relations Manager. “Back then, it was two people, emailing agents, sending product and judging performance by engagements and likes. We worked with over 20 Excel files to track everything.”
Rosefield used the Mavrck platform to implement a solution that expanded its influencer marketing program across its key markets (France, Italy, Netherlands, Germany, Spain, UK and US) without compromising its signature brand aesthetic.
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Mavrck is the leading all-in-one influencer marketing platform enabling companies such as P&G, Kraft Heinz, and Express to harness the power of ideas people trust. Marketers use Mavrck to identify and activate influencers, influential employees and customer advocates to create authentic insights and content for customer experience touchpoints at scale. Using its self-service influencer manager, marketers can take an automated and performance-based approach to influencer marketing.
Founded in 2014, Mavrck is headquartered in Boston, MA, with offices in Denver, New York City, and Chicago, has 60 employees, and has raised $13.8M in venture capital. The platform has been recognized for its superior offering by the Shorty Awards, Retail TouchPoints’ Retail Innovator Awards, and earned 'Best Influencer Marketing Platform' by Digiday in 2018. Mavrck was also named a “Strong Performer” among the top emerging influencer marketing platforms in Forrester’s evaluation, The Forrester New Wave™: Influencer Marketing Solutions, Q4 2018.