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How A Global Management Consulting Firm Executed a Fast-Paced Research Initiative, Powered by Mavrck


A prominent global research consulting firm needed to gather thorough, efficient data relating to a potential social media business venture for one of its customers. To provide this customer with the insights they needed, the firm partnered with Mavrck to execute a series of surveys and interviews targeting influencers and content creators.

Together, their goals were to: 

  • Conduct in-depth, honest research
  • Collect key data findings from a broad cohort of micro- and macro-influencers
  • Discover how influencers and creators were using sponsored content