A prominent global research consulting firm needed to gather thorough, efficient data relating to a potential social media business venture for one of its customers. To provide this customer with the insights they needed, the firm partnered with Mavrck to execute a series of surveys and interviews targeting influencers and content creators.
Together, their goals were to:
- Conduct in-depth, honest research
- Collect key data findings from a broad cohort of micro- and macro-influencers
- Discover how influencers and creators were using sponsored content
