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How Bounty Leveraged Ratings & Reviews To Drive a 50% Increase in Projected Sales Lift

Influencer Marketing Use Case: Ratings & Reviews

Bounty used the Mavrck influencer marketing platform to identify relevant micro-influencers, advocates, referrers and loyalists and activate them in a unified influencer marketing strategy across one core use case:

favicon_mavrck   Submit product ratings and reviews that were then syndicated across retail partner websites via Mavrck's Bazaarvoice integration and submit surveys to enhance market research and customer segmentation 

The Mavrck influencer marketing platform was deployed as a standalone microsite across several P&G brands. Mavrck is also a registered affiliate of P&G retail partners like Amazon, Target and Walmart, enabling the platform to measure e-commerce sales driven via influencer-generated content.