A sustainability-focused beauty and skincare brand wanted to rebrand its marketing initiatives to be more inclusive and accessible. To achieve its goals, the brand partnered with Mavrck to source Black and Latinx creators to provide audience insights and creative advice.
Together, the brand and Mavrck's goals were to:
- Conduct in-depth, honest research
- Collect key data findings from a broad cohort of Black and Latinx influencers
- Better understand and reach multicultural Gen Zers and young Millennials
