mavrck email sig logo

How a Popular Baby Brand Turned Customers into Ambassadors to Create IGC


Unable to achieve the scale and time efficiencies they were looking for, this baby brand needed to find influencers within their customer base and turn them into ambassadors to create content and generate ratings & reviews.

The brand wanted to use Mavrck to measure:

  • The total number of influencers/ambassadors activated via the program
  • The total amount of content created
  • The awareness driven around products and new launches

Download the case study to learn how this baby brand activated influencers at scale to create content to reach Canadian parents and notify them of new product releases/updates.