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American Girl Cultural Celebrations Case Study_Page Image

How American Girl Creators Promoted Its Cultural Celebrations Collection


The iconic dolls, accessories, and stories from American Girl® (AG) embody a spirit of adventure, imagination, and childhood. AG partnered with Mavrck to connect with influencers who would generate repurposable holiday content promoting AG's Cultural Celebrations Collection. Together, they measured: 

  • The total number of impressions and engagements generated by Instagram video content
  • The average engagement rate of this content
  • The average cost per thousand impressions (CPM)
  • The website traffic and sales associated with the campaign

Learn how American Girl and Mavrck worked with creators to generate Instagram content that promoted AG s Cultural Celebrations collection and reached its goals.