Mavrck's 2022 Influencer Marketing Benchmarks

The Mavrck platform powers tens of thousands of influencer activations each year, managed by our customers and the Mavrck Services team. We’ve created benchmarks for marketers to understand how their campaign performance compares against their brand vertical or what to expect for influencer personas based on reach, including CPE, CPM, Engagement Rate, and more.

We recommend creating brand-specific benchmarks after running multiple influencer marketing campaigns. If you’re new to influencer marketing, use this report to understand potential outcomes.

Note: Engagement rate, impressions, and engagement benchmarks reflect data from a 6-month window, 1/1/2022 - 6/30/2022. CPX benchmarks reflect data from a 12-month window, 7/1/2021 - 6/30/2022. Data for Instagram Story CTR, audience data, application rate & acceptance rate data, and data from all non-Instagram channels is from a 12-month window, 7/1/2021 - 6/30/2022.

Mavrck 2020 Benchmarks LP - AUG 2020

Read the Report!