The Mavrck platform powers tens of thousands of influencer activations each year, managed by our customers and the Mavrck Services team.

We’ve compiled influencer marketing benchmarks to help marketers understand how their campaign performance compares against their brand vertical or what outcomes to expect for influencer personas based on reach, including:

  • CPE
  • CPM
  • Engagement rate and more!

If you're new to influencer marketing or looking to optimize performance, use this report to understand potential outcomes!

Read the Report!

Enterprise Consumer Brands Who Trust Mavrck

Take a Look Inside the Benchmark Report

  • Get Instagram, TikTok, Pinterest, and YouTube benchmarks by vertical and follower count
  • Learn key insights related to metrics such as:
    • Engagement rates
    • Number of posts or influencers per campaign
    • Engagements or impressions per post
    • Cost per activation, cost per engagement, or cost per thousand impressions
  • Examine quarterly trends and charts:
    • By social network
    • For TikTok
    • For Instagram
    • By follower count
    • By vertical


H2 2023 Benchmarks Report Cover Image

Get Mavrck's 2023 Influencer Marketing Benchmarks!