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Influencer Marketing Resources

Learn content creation tips from the experts at Later. Browse our collection of influencer marketing reports, courses, webinars, guides, videos, and worksheets.

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The Future of Influencer Marketing: 2024 Trends & Predictions

Tune in to learn our top trends and predictions for the new year.

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2023 Influencer Marketing Benchmarks Report

Download this free report, filled with detailed stats that go beyond the basics and dive deep into the data

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Creator Compensation Report

Learn all about creator compensation and industry trends.

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Holiday Influencer Marketing Strategy Guide

Prepare your influencer marketing strategy for this upcoming holiday season.

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Free Influencer Media Kit Template (opens a new tab)

Stand out from the crowd with our free Influencer Media Kit template + how-to guide.

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Ratings & Reviews: The Influencer Marketing Guide

Learn the importance of ratings and reviews in your influencer strategy.

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American Greetings

How American Greetings & Later Influence™ built a powerful influencer marketing program.

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Trident

How Trident worked with Later to leverage micro- and macro-influencers across TikTok and Instagram.

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Rosefield

How Rosefield’s influencer marketing strategy, powered by Later, drove 167% ROAS across 7 global markets.

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Palermo’s Pizza

How Urban Pie & Screamin’ Sicilian leveraged Later to activate TikTok & Instagram creators for #NationalPizzaMonth.

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bok x Zumiez

How Later powered Reebok & Zumiez’s first co-collaboration and drove almost 1 million impressions.

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Ste Michelle Wine Estates

How Ste Michelle Wine Estates scaled social proof with Later to drive cost savings.

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Spectrum Brands

How Spectrum Brands and Later activated 4 pet brands for a Holly Jolly holiday campaign.

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Bibigo

How Bibigo leveraged creators across tiers and channels to generate influencer content and drive brand affinity.

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Sperry x PFLAG National

How Sperry & PFLAG National partnered with LGBTQ+ creators on TikTok & Instagram using Later.

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JanSport

How JanSport activated TikTok Creators using Later’s influencer marketing platform to amplify Gen-Z brand engagement.

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