Marketing & Communications that focus on integrating authentic, trusted influencer- and user-generated content across their customer journey deliver to personalized, relevant experiences for their consumers at every touchpoint will accelerate their brand trust.

Download this playbook to learn:

• How to adapt to a shortened customer decision journey

• 5 things every brand can learn about influencer marketing from Amazon 

• How IGC and UGC to accelerate the path-to-purchase 

• Templates to develop an influence-led communications  road map, editorial calendar and influencer-generated content briefs 

• Readiness checklist & case studies to share with the C-suite