How Totino's Activated TikTok Creators to Reach Gen Z Gamers
Learn how the Totino's brand team partnered with Mavrck to achieve their campaign goals—
accelerating their influencer marketing success on TikTok.
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Want to level up your TikTok strategy? Here’s how Totino’s crushed theirs.
Totino’s wanted to increase their reach & relevance amongst gamers, especially within Gen Z.
The end goal: drive product sales & become “the official snack of gaming and good times.”
Their target audience was young people - primarily males - between 15 and 17 years old.
They identified a group that would connect best with their audience: gaming & comedy influencers.
It was clear: TikTok was the best channel to activate creators using Mavrck’s platform.
Creativity was key: The content needed to be fun, engaging & not feel like an ad.
Totino’s focused on quality of creators over quantity, allowing for focused content.
Creators - Background image: collage of profile pics of creators
9 TIKTOK VIDEOS
Metrics - Background images: collage of TikTok content
11.7 MILLION TOTAL IMPRESSIONS
538,400 TOTAL ENGAGEMENTS
4.5% AVERAGE ENGAGEMENT RATE
The Future -
With this campaign’s success, expect even more engaging & entertaining TikTok content from Totino’s to come!
Download the full case study for more details on Totino’s TikTok story.
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