HOW TO DIVERSIFY YOUR INFLUENCER MARKETING PROGRAM TO INCLUDE BLOGGERS

Does your current influencer marketing strategy only involve activating creators across certain social platforms? If so, you may want to consider expanding to partner with bloggers to make your program the most effective.

Read this guide to learn how to develop an integrated channel approach to your influencer strategy, including:

  • The value of earned blog posts
  • What to look for in a blogger
  • How to Build & measure a blogger relationship
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