In our 2016 State of Influencer Marketing survey, we learned that 80% of senior-level marketers are planning to use influencer marketing in the next year. Yet in spite of this growth in popularity and the technology available, 55% of marketers still rely on spreadsheets to manage influencer marketing execution.
While the marketers surveyed believe in the power, scalability and cost efficiency of influencer marketing, only 22% were investing in technology partners to help manage it.
As the adage goes, it takes one to know one. Whether you're managing a blogger network or working to activate influencers of your own, here's our guide to bridge the divide.
What you'll get:
How do you begin choosing the right platform for your brand and influencer marketing strategy? We've compiled this step-by-step ebook to make finding an influencer marketing platform as easy as possible, including:
