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Micro-Influencer Opinions Determine Consumer Decisions


By the time they reach the point of purchase, 90% of consumers have been influenced by an online review. As the key inflection points that bookend the start and end of today's modern customer decision journey, online ratings and reviews are critical to unlocking the purchase potential of your future customers.

This means the quality and quantity of your product reviews have equal power to increase sales by orders of magnitude – or leave your brand collecting dust on the digital shelf. Yet, too many marketers leave their ratings & reviews strategy to chance despite significant challenges:

  • Only 10% of your customers will regularly post ratings & reviews of your products
  • 1-3 negative reviews can impact a consumers' decision to buy your product
  • 73% of consumers think that reviews older than 3 months are no longer relevant
  • 15% of all online ratings & reviews are fake 

From trendy tees to toilet paper, our best practices have been tried and tested by leading consumer brands and the consumers who power them. In this step-by-step guide, learn the strategies to navigate this evolving customer journey by leveraging your brand's own micro-influencers to increase review volume and scale, including:

  •    How to amplify ratings & reviews generation 
  •    Tips to scale ratings & reviews distribution 
  •    How to Ethically use incentives 
  •    Case studies