Unfortunately with the pandemic still affecting people globally, but especially in the U.S., the holiday season is going to look very different this year. It’s essential that brand marketers take this into account when planning for the upcoming holidays and adapt their strategies accordingly.
Mavrck’s August survey of 580+ creators in the U.S. indicated that 54 percent start planning for the holidays in August and September1. This means that marketers need to start getting their holiday campaign plans in order now.
This guide will walk through additional survey data and recommendations when it comes to holiday planning.