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Transcript:

Slide 1: INFLUENCER MARKETING GUIDE:

• HOLIDAY CAMPAIGN PLANNING TIPS

Slide 2: The holidays are around the corner.

• Use this video to plan the most effective holiday campaigns.

Slide 3: Reach out early: Start influencer outreach in September or October, the earlier the better.

• More time to negotiate with creators

• People start shopping for holidays in November

• November posts can be repurposed in December

Slide 4: Focus on specific products: Use your campaign to promote products aligned with holiday gifting.

• Example: Cosmetic brands = gift bundles

• Larger focus on conversions than brand awareness

• Group your products to create bundles

• Create gifting personas (gifts for her/him/them/kids)

Slide 5: Inventory planning: Make sure the inventory of gift products is higher than normal.

• Prepare for Black Friday

• Ensure you don't run out as holidays approach

• Coordinate with your vendors early

• Keep detailed and accurate inventory status

Slide 6: Promotions: Influencers should have specific deals to reference in their content with more focus on the promotion than brand awareness.

• Influencer brief messaging should be specific

• Create simple promotion messaging ("BOGO, spend $100 get 15%")

• Highlight limited time offer for holiday gifting

Slide 7: Use full marketing funnel: Your campaign should be a piece of your "Holiday Marketing Funnel" with specific goals that the campaign should accomplish.

• Top-of-funnel: Use mix of macro/micro-influencers to promote brand awareness through content

• Middle-of-funnel: Use advocate testimonials to create consumer trust

• Bottom-of-funnel: Use referral links and ratings/reviews to drive conversions

Slide 8: FOR MORE Holiday STRATEGY, Download our 2022 HOLIDAY PLANNING GUIDE