5 Ways Brands & Social Platforms
Help Creators Monetize
Learn the top ways that brands and social media platforms can help creators earn revenue.
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Guide To Creator Monetization
Download this guide to learn about the various ways your brand can partner with creators to drive revenue as well as different types of brand/creator partnerships and how they work.
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5 WAYS BRANDS & SOCIAL PLATFORMS HELP CREATORS MONETIZE
Content creators can monetize their work in a number of ways. Keep watching to learn how brands & social media platforms can help creators earn revenue.
Method #1: Sponsored content.
Brands pay creators to generate content featuring their product or service. Sometimes multiple brands will activate creators together in a cross-brand collaboration. These collabs can be one-off campaigns or long-term partnerships, such as an ambassador program.
Method #2: Affiliate programs.
Creators share custom URLs pointing to a brand’s product page & they receive commission every time a consumer clicks the link to make a purchase.
Method #3: Digital storefronts.
Creators can sell their own products or a brand’s products via an affiliate program — for example, via Shopify or Google’s Qaya.
Method #4: Advertising revenue.
Creators place ads on their videos or websites, usually paid on a CPM basis — especially popular within YouTube videos & blog content.
Method #5: Platform-specific creator funds.
Creators receive money if they properly adhere to social media platform guidelines when generating content & posting on that platform.
Want even more insight into how brand marketers can help creators monetize? Download our Guide to Creator Monetization.
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