CPG Case Studies: Using Influencer Marketing to Drive CPG Sales

Learn 5 reasons why influencer marketing works for CPG brands and explore 3 case studies around how Kraft Heinz, Kroger and f'real successfully activated content creators to achieve their goals by: 

  • Driving double-digit favorability and intent via influencers
  • Scaling an influencer program to over 300 campaigns in one year
  • Leveraging TikTok creators and organic trends to increase awareness

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