CPG Case Studies: Using Influencer Marketing to Drive CPG Sales

Learn 5 reasons why influencer marketing works for CPG brands and explore 3 case studies around how Kraft Heinz, Kroger and f'real successfully activated content creators to achieve their goals by: 

• Driving double-digit favorability and intent via influencers
• Scaling an influencer program to over 300 campaigns in one year
• Leveraging TikTok creators and organic trends to increase awareness