CPG Case Studies: Using Influencer Marketing to Drive CPG Sales
Learn 5 reasons why influencer marketing works for CPG brands and explore 3 case studies around how Kraft Heinz, Kroger and f'real successfully activated content creators to achieve their goals by:
Driving double-digit favorability and intent via influencers
Scaling an influencer program to over 300 campaigns in one year
Leveraging TikTok creators and organic trends to increase awareness