How Chobani Leveraged Mavrck to Partner with Twitch Streamers & Drive Benchmark-Exceeding Views
Learn how the Chobani team partnered with Mavrck to achieve their campaign goals—
working closely with specific influencers and driving engagement.
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Partnered with Twitch creators for the first time, asking them to:
- Stream a live demo of the Chobani® Oatmilk Cosmic Race on Roblox
- Promote Chobani® Oatmilk throughout the stream
- Produce a highlight video on Twitch
- Post on Instagram and Twitter for added exposure
- Summer 2022
- Reach the “New Age Flexitarian” persona via engagements and views
- Younger Millennials or older Gen Zers
- More likely to be spending time on the internet or gaming
- Currently using or would use both dairy and non-dairy milk options
- Tie into Chobani’s overarching “Oatmilk Everywhere” campaign
- Drive donations for Hunger Free America
- Source a select group of Twitch streamers
- Develop a clear, detailed creative brief
- Initiate a thorough content review process
- Communicate closely with all creators
- Track all progress with a detailed checklist
- Fulfill all influencer payments
Closing frame: Ready for more? Learn more about how Mavrck can level up your influencer marketing strategy on Twitch & beyond.
Link to CTA: https://info.mavrck.co/request-a-mavrck-demo
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