CASE STUDY: HOW CHOBANI LEVERAGED MAVRCK TO PARTNER WITH TWITCH STREAMERS & DRIVE BENCHMARK-EXCEEDING VIEWS
Chobani’s new oatmilk campaign revolved around a custom Roblox game they developed. Thus, the brand wanted to work exclusively with Twitch streamers who have gaming experience on Roblox.
The brand needed a partner like Mavrck that could help find Twitch streamers for this campaign in order to achieve its three primary goals:
- Promote and encourage people to play the custom game & to drive views from a qualified audience
- Tie this influencer marketing campaign into its overarching campaign "Oatmilk Everywhere" campaign
- Drive donations to the non-profit organization, Hunger Free America
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