CASE STUDY: HOW CHOBANI LEVERAGED MAVRCK TO PARTNER WITH TWITCH STREAMERS & DRIVE BENCHMARK-EXCEEDING VIEWS

Chobani’s new oatmilk campaign revolved around a custom Roblox game they developed. Thus, the brand wanted to work exclusively with Twitch streamers who have gaming experience on Roblox.

The brand needed a partner like Mavrck that could help find Twitch streamers for this campaign in order to achieve its three primary goals:

• Promote and encourage people to play the custom game & to drive views from a qualified audience
• Tie this influencer marketing campaign into its overarching campaign "Oatmilk Everywhere" campaign
• Drive donations to the non-profit organization, Hunger Free America

DOWNLOAD FOR FREE to read more about how Chobani and Mavrck worked together on this unique campaign & exceeded benchmarks!