CASE STUDY: HOW CHAMPS SPORTS PARTNERED WITH MAVRCK TO ACTIVATE ATHLETE-INFLUENCERS AND EXCEEDED CAMPAIGN BENCHMARKS ON TIKTOK & INSTAGRAM
Through their NIL campaign, Champs Sports aimed to target a more niche audience while also trying to increase their overall engagement rate on TikTok & Instagram.
In partnership with Mavrck, Champs Sports was able to successfully execute this campaign, which resulted in:
- 3 million total impressions
- 353.1K total engagements
- 11.8% average engagement rate
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