When the influencer marketing industry began, its mission was to give a voice to and provide a community for everyday people. Whether you were a fashionista, a home-chef, or an artist, you had the opportunity to express yourself on your terms. But like the world we live in, that opportunity is not always equal for all creators. Every month, our brands and customers partner with thousands of talented influencers and we recognize that we can do more to promote and collaborate with Black influencers.
As marketers, it is our responsibility to ensure campaigns are represented by diverse voices and we acknowledge that there is more we can do as individuals, an organization, and an industry to advocate for and highlight these creative and influential individuals. For more on that commitment, you can read this letter from our CEO and Co-Founder, Lyle Stevens.
Download this list to find a growing compilation of Black creators on Instagram, TikTok, YouTube, and other social networks that your brand can partner with immediately.