CASE STUDY: HOW BELK'S STUDENT-ATHLETE INFLUENCER PROGRAM ON INSTAGRAM EXCEEDED INDUSTRY BENCHMARKS, POWERED BY MAVRCK
After Belk had previously run a successful influencer program in partnership with Mavrck, they wanted to launch a new NIL program featuring student-athlete creators.
Read about how Belk was able to work with the Mavrck team to source college athletes and achieve campaign objectives resulting in:
- 16.1% average engagement rate
- 99.3K total impressions
- 7K total engagements
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