Ask The Creators:

Live Stream Shopping

Learn how creators feel about partnering with brands on live stream shopping campaigns. 

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  • Our “Ask the Creators” reports share data-backed insights about influencer trends, behaviors, & perspectives. [F2] (5s)
  • We survey hundreds of creators who span various demographics, verticals & platforms. [F3] (5s)
  • Content creators are a valued source for unlocking influencer marketing insights [F4] (5s)

What is live stream shopping?

  • [Define it] Products & services are showcased & sold via a live stream hosted on a social platform [F6] (6s)
  • Live shopping is wildly successful in Asia & gaining popularity in the U.S. [F7] (4s)

Here’s what we learned.

INSIGHT #1: 67% of respondents are open to working with brands on a live stream shopping collab.

Your move: Beat the competition by being the first to partner with niche creators.

INSIGHT #2: 89% of respondents have yet to participate in a live stream shopping brand partnership. 

Your move: Don't be afraid to try something new and get creators involved. It's time to innovate! 

INSIGHT #3:  47% of respondents say that Instagram is their go-to live stream shopping platform. 

 Ready to explore live stream shopping? Download our Guide to Social Commerce Capabilities By Platform for best practices.

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