Ask The Creators:
Live Stream Shopping
Learn how creators feel about partnering with brands on live stream shopping campaigns.
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ASK THE CREATORS | LIVE STREAM SHOPPING
- Our “Ask the Creators” reports share data-backed insights about influencer trends, behaviors, & perspectives. [F2] (5s)
- We survey hundreds of creators who span various demographics, verticals & platforms. [F3] (5s)
- Content creators are a valued source for unlocking influencer marketing insights [F4] (5s)
What is live stream shopping?
- [Define it] Products & services are showcased & sold via a live stream hosted on a social platform [F6] (6s)
- Live shopping is wildly successful in Asia & gaining popularity in the U.S. [F7] (4s)
Here’s what we learned.
INSIGHT #1: 67% of respondents are open to working with brands on a live stream shopping collab.
Your move: Beat the competition by being the first to partner with niche creators.
INSIGHT #2: 89% of respondents have yet to participate in a live stream shopping brand partnership.
Your move: Don't be afraid to try something new and get creators involved. It's time to innovate!
INSIGHT #3: 47% of respondents say that Instagram is their go-to live stream shopping platform.
Ready to explore live stream shopping? Download our Guide to Social Commerce Capabilities By Platform for best practices.
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