When selecting an influencer marketing platform, brand marketers need to consider their main goals and outputs and how a platform or tool will help them accomplish their goals.
Read this guide to learn about the five ways brand marketers can determine if it’s time to switch to a new influencer marketing platform, including:
- Your influencer pool and being able to incentivize these creators in a flexible way
- Supporting certain parts of the campaign workflows, social channels, and use cases
- Search criteria for sourcing creators and sufficient fraud detection
