When selecting an influencer marketing platform, brand marketers need to consider their main goals and outputs and how a platform or tool will help them accomplish their goals.

Read this guide to learn about the five ways brand marketers can determine if it’s time to switch to a new influencer marketing platform, including:

  • Your influencer pool and being able to incentivize these creators in a flexible way
  • Supporting certain parts of the campaign workflows, social channels, and use cases
  • Search criteria for sourcing creators and  sufficient fraud detection



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