4 Common Influencer Marketing Campaign Mistakes

Transcript:

While running an influencer marketing campaign, unexpected challenges can pop up.

Fear not! Here’s how to avoid common pitfalls enterprise brand marketers can face.

Mistake #1: Selecting the wrong influencers.

Don’t be too picky — target a diverse group of creators, then curate those applicants.
Find influencers who create quality content that matches your brand identity so that IGC can be repurposed.

Mistake #2: Offering the incorrect incentive.

Make sure the incentive or payment matches the requirements & chosen channel.
Work with a partner like Mavrck to leverage industry benchmarks to help determine influencer payments.

Mistake #3: Being too restrictive with the campaign brief.

Give influencers creative freedom to generate authentic content.
The more restrictions in content guidelines, the more difficult it can be to source influencers willing to accommodate your requirements.

Mistake #4: Setting unrealistic content requirements.

Don’t require too many posts over a short period of time. Remember, creators have content calendars too!
Be mindful of the time it takes to create different types of content & offer fair incentives accordingly.

Improve the effectiveness & ROI of your influencer marketing campaigns. Book a Mavrck demo today.

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